Research examples of synergy in Media specifically associated with the Disney corporation.
Disney on ice
Disney theme parks
Disney stores
Questions
1. How are megafranchise movies defined?
A collection of different intellectual properties or stories which are used a across multiple mediums.
2. Why did Hollywood switch its focus to megafranchise movies?
Hollywood switched it's focus to megafranchise movies due to the fact that it was an easier media format to promote for example promotion in credit scenes this easy promotion creates a large fan base which then creates a vast market for the company to promote to.
3. How important are sequels to the Hollywood film industry?
Sequels create a lot of revenue for Hollywood due to the fact that it allows for Hollywood to sell its product to a pre existing fan base.
4. What is ancillary revenue? How important is it?
Ancillary revenue is revenue which stems from a bi product of a companies primary product for example merchandise such as video games or toys.
5. How important are video games to the film industry?
Video games are important to the film industry as it allows for the film company to represent characters in a medium similar to that of its primary product this also allows the company to create an immersive experience for the buyer this immersive experience has high levels of demand and is becoming increasingly popular.
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