Friday, 13 May 2016

Ethnicity- Exemplar

Level 4 response
In the history of TV Dramas, ethnicity has been portrayed in a number of ways. As suggested by Akinti (2003), ethnic minorities are often portrayed negatively without sufficient coverage of the livelihood and positive cultural aspects to ethnic minorities lives in the media. However, as Treme shows, this is not always the case, as demonstrated though the camerawork, mise-en-scene, editing and soundtrack used by Anderson.

As shown through the mise-en-scene in the extract, the characters who would usually be attributed to the cause of crime and societal issues (that is to say the stereotypical view of black people in the media) are not linked to crime. In fact, the use of a trumpet and the materials being used to make into clothes at the end of the clip, highlights how the black people in this extract are portrayed as civilised, peaceful people who have no links to crime. In sharp contrast, the white Americans sat in the living room of a high class and high status house are shown to be smoking and drinking cocktails which leads the audience to view them as more criminalised and ambiguous than the ethnic minorities. On top of this when comparing the homes of the various characters we can conclude that the white people are richer and more sophisticated than the black people when comparing it to the poorer community they are shown to be living in. This is furthered when contrasting the clothing of each ethnic group. The white people are demonstrated as wearing expensive clothing and jewellery whereas the black men are wearing fairly scruffy and less expensive clothing. In some aspects this conforms to the conventional view that white people are in better paid jobs and consequently live more upper class lives.

Brad Andersen also uses sounds in the extract to generate a view that the black ‘ethnic minority’ is less sophisticated than the white people. Through the use of dialogue such as “It’s a contradiction in terms”, the perspective of the white people appears to be that they are well educated. This is also furthered and shown by the fact that the Doctor, who says “ You need to lose 200 pounds” is likewise white and in a high paid job. In contrast the black men at the beginning, and similarly the couple at the end of the extract, are constructed by Andersen to have culturally alternate lives to the white people. This is shown by diegetic colloquialisms and the accent and tone of which they speak in. Moreover when one of the white ladies says, “You don’t have to sell marijuana to get revenue”, it becomes apparent that white people are linked to high-profile crimes. This conforms to the view that crimes committed by white people are usually to a larger scale than the petty crimes attributed to ethnic minorities.

Camerawork is also used in the extract to construct the representation of ethnicity. When introducing the hospital clinic, a pan is used to establish the setting. As a result of this pan, it becomes clear that the majority of people
in the waiting room are black or of a different culture to the American majority, this symbolises how the ethnic minority are reliant upon well-educated white people to care for them. However, contradicting this construction, long shots are used at the end of the extract to show the black couple making clothes – it then becomes apparent that this is being done to raise money for other people, hence implying that help is provided by ethnic minorities, consequently opposing the stereotypical views of society – furthermore the establishing shot at the beginning of the extract generates a view that this neighbourhood is run down and poor – two black people are then shown, in the background, to be walking along a path. This leads a viewer to presume they live there, and, as an implication, this establishing extreme long shot represents ethnic minorities to be living in squalid and poor conditions. For this reason, some would argue that they are portrayed as a burden on society as a result.

Finally editing is used by Andersen to construct representations of ethnicity. The use of cross cutting throughout the whole extract allows a viewer to compare the lives and culture of different ethnicities. For instance, we can compare the squalid conditions black people are shown to live in at the beginning to the more sophisticated upper class conditions of white people that follow the first scene and this starts constructing representations of a difference in class, status and wealth. But, cutting from a long shot of the white women in the restaurant to an extreme long shot and then to a close-up of the woman’s face clearly shows how she is frustrated with having to work. Then later cutting this to a shot- reverse shot scene of the two black people making clothes with no such expression of frustration demonstrates how perhaps black ethnic groups work harder and are more committed to work than white ethnic groups and hence, in many aspects being a counter-type to usual perspectives.

In summary, it is therefore apparent that the view of Akinti, previously referenced, is conformed and opposed to, in this media extract. Ethnic divisions are apparent in this extract, such as the separation in wealth of one ethnic group to another, and the dependency of one upon the other, yet the negative views usually attributed to ethnic minorities are not clearly expressed in this extract. In fact, in some aspects the audience feels pity for the ethnic minorities, hence showing the construction of counter typical views.

COMMENTARY
The candidate starts with a contextual introduction to the TV drama which is clear and concise. The response then focuses on the mise-en-scène of the extract, the most typical way in which a response begins. The candidate uses the technical features of the extract to exemplify an analysis of ethnicity, for example, in discussion of key objects and clothing in the second paragraph. This is then argued to be a cultural asset of Afro-American culture. The candidate’s response swiftly moves onto comparison between different ethnic groups using juxtaposition through iconography (as indicated in the second paragraph) and then setting (as discussed in the later paragraphs; and in detail).

The response then uses sound as a technical feature to compare and contrast differences in ethnicity. What is detailed in this response is the reference to the use of characters’ dialogue and examples of diegetic sound within the clip, although the response does not cover the use of music in much detail. Editing is the technical aspect which is typically under used by candidates on the whole, but this technical aspect of the TV drama has been addressed well in this particular script. The candidate discusses cross cutting and the use of shot reverse shot. What is excellent about the analysis of editing in this extract is the discussion of how representation is constructed through shot sequences and how this establishes the representation of ethnicity. The candidate clearly summarises the representation of different social groups in this level four response, which is detailed and sustained in argument with a full range of examples used.


Summary: An excellent response with a clear understanding of representation consistently linked to technical knowledge. Music is not covered, but there is evident a good discussion of dialogue.

Tuesday, 3 May 2016

Sexuality

Definition- A person's sexual orientation or preference.

Stereotypes
Heterosexual male- Tough, protector, high paying jobs, provider, higher in Strauss' society as seen as dominant figure.
Heterosexual female- Weak, feminine, girly, damsel in distress, subordinate in Strauss' society.
Homosexual male- Camp, girly, promiscuous, feminine looking, likes clothes.
Homosexual female- Butch, feminist, short hair like men.

Archetypes
Archetypal homosexual male
Felix Darwin- Orphan Black
-Artist.
-Very fashionable.
-Enjoys clubbing.
-Promiscuos/flirt.



Anti-Archetype homosexual male
Nathan Miller and Bryan- The 100
-Both members of the guard.
-Miller leads a rebellion.
-Good survival skills.



Archetype homosexual female
Commander Lexa- The 100
-Brutal.
-Unemotive.
-Commander of the grounders.
-Skilled fighter.



Anti-Archetype homesexual female
Charlie Bradbury- Supernatural
-Geek girl.



Other examples of LGBTQIA+ characters
Asexual 
Daryl Dixon- The Walking Dead


Gay
Aaron and Eric- The Walking Dead


Lesbian
Cosima- Orphan Black


Bisexual
Magnus Bane- Shadowhunters



Pansexual
Captain Jack Harkness- Torch wood




The Street Clip

Editing- Quick cuts (fast paced lifestyle of young gay men).
Mise en scene- Red lighting throughout shows passion and promiscuity of gay men.
Camera- Shots predominantly focus on crotch, pan shot of podium dancer, high angle shots demonstrate the "heterosexual power over homosexuals" in the mugging scene.
Sound- Fast paced techno music synchronous with fast paced shots.



Tuesday, 15 March 2016

Audiences and institutions- Technology

New technology impacting Hollywood:
-Camera capabilities
-DSLR
-Easily gained aerial shots due to helicopters
-Modern media e:g. social media- smart phones.
-CGI 
-Animation 
-3D cinema
-4D cinema
-IMAX 
-Video on demand e:g. Netflix

Piracy
1. What is Piracy?
Piracy is the illegal streaming and downloading of films from either cinema recordings or database hacking.
2. Is piracy theft or fair-play?
Piracy is theft due to the fact that it involves the repossession of a media text due to 

Monday, 14 March 2016

"Media production is dominated by global institutions, which sell their services and products, to national audiences." To what extent do you agree with this statement?

Plan
Paragraph 1
How organised

Paragraph 2
Income

Paragraph 3
Sequilisation and Domination 

Paragraph 4
Indies

Essay
The media industry is largely dominated by the global institutions as they are more equipped to be successful then their smaller indie counterparts.  The particularly large media corporations are known as "The Big Six" the big six are made up of Sony pictures, Warner Brothers studios, Paramount, Walt Disney pictures, Universal studios and 20th Century Fox.  Smaller indie corporations include Lionsgate and BBC films these companies although equally well known are part of less developed corporations for example Walt Disney pictures and Universal studios also run theme parks and have extensive merchandise and marketing outlets leading to a higher level of publicity and there fore a more accessible audience from whom to extract profit from.

The big 6 are often organised using vertical integration meaning that they own each stage of the film process from development to distribution this model of integration is applicable to Walt Disney pictures whom have used this model of film to produce Tangled which was produced by Walt Disney pictures and Walt Disney animation studios, then distributed world wide by Walt Disney motion pictures, its sound track was then produced and marketed by Walt Disney records.  This internalised system of production and distribution allows for a dominating cost effective production and marketing campaign equating in vast box office success the revenue from this film was $200,821,936 at the box office.

Income from Big six companies can be vast due largely to their massive corporate bodies which stretch into various realms of media.  An example of this is the Walt Disney studios which have an annual revenue of approximately $45 billion 1/3 of which is as a direct result of the 11 Disney parks for example in 2014 Disney land Paris had an annual revenue of $85.7 million.  This extraordinary success is largely due to Disney's excellent merchandising campaigns which appeal to all ages due to their accessible products which are available both in the parks and outside of the parks at specifically dedicated Disney stores as well as at retailers.  A current popular merchandise trend are the Disney "Tsums Tsums" which are dominating the market as a result of a phone app the soft toys are now available in a variety of shops from Clintons cards to the Entertainer toy store and have developed a cult following due to their variety of cute recognisable characters in various sizes.

Another way in which the Big six are creating vast profit in the competitive market of film is their focus on the specific film format of sequels inside of their franchise.  An example of a highly successful film sequel series is that of the Iron Man trilogy which exists inside of the Marvel cinematic universe a franchise whom are owned by Disney.  Sequels are an important part of franchising as they provide franchises with a secure audience thanks to the dedicated fanbase which sequels tend to create.  A confirmed target audience allows companies to target their specific audience therefore having a more direct and cost effective path of marketing.

Alternatively Indie movies often have little marketing however those that do can be extremely successful due the fact that they often focus around edgier topics which a mainstream company may not want to discuss through fear of being seen as overly controversial and therefore tarnishing their name.  An example of an extremely controversial yet possibly controversial film would be "The Imitiation Game" which discusses the life and work of Allan Turing a revolutionary mind in computer science as well as a believer in female equality as well as a gay man in a time where both of these things were not the norm.  Although the film does not specifically dwell on either of these topics they are unreliable parts in Mr Turing's story and therefore cannot be denied in a film adaption of his life.  The film made $91,125,683 at the box office and was distributed by The Weinstein company this is extremely impressive when compared with the box office revenue of Tangled one of the most anticipated films of 2014 the fact that this indie film made just under half of the profit at box office is impressive considering it's less extensive marketing campaign.

To conclude the film market is dominated by the Big six however there are breakthrough cases where smaller Indie companies can go on and have comparatively successful films.  The giants continue to dominate the film market for now due to their highly successful sequel empire but could we see the rise of the Indie corporation when the public are in need of a breath of fresh air after seeing the umpteenth superhero film?  Ultimately only time will tell but the true test for global institutions and indie studios will be there abilities to react and evolve depending on the requirements of the public.

Tuesday, 8 March 2016

The Big Six and Indie film


Media Questions and Research

Research
Research examples of synergy in Media specifically associated with the Disney corporation.

Disney on ice

Disney theme parks

Disney stores


Questions
1. How are megafranchise movies defined?
A collection of different intellectual properties or stories which are used a across multiple mediums.
2. Why did Hollywood switch its focus to megafranchise movies?
Hollywood switched it's focus to megafranchise movies due to the fact that it was an easier media format to promote for example promotion in credit scenes this easy promotion creates a large fan base which then creates a vast market for the company to promote to.
3. How important are sequels to the Hollywood film industry?
Sequels create a lot of revenue for Hollywood due to the fact that it allows for Hollywood to sell its product to a pre existing fan base.
4. What is ancillary revenue? How important is it?
Ancillary revenue is revenue which stems from a bi product of a companies primary product for example merchandise such as video games or toys.
5. How important are video games to the film industry?
Video games are important to the film industry as it allows for the film company to represent characters in a medium similar to that of its primary product this also allows the company to create an immersive experience for the buyer this immersive experience has high levels of demand and is becoming increasingly popular.

Tuesday, 1 March 2016

Star wars: The force awakens- Research

Film
Topic

Production company
Lucasfilm Ltd.
Bad Robot Productions
Distributor
Walt Disney Studios Motion Pictures
Exibition

Status
Conglomerate
Integration 
Horizontal Age Rating
12
Run time
135 minutes 
Release date
14th December 2015
Budget
200 Million USD
Revenue
2.048 Billion USD
Marketing
17,000 tweets per minute following shortly after trailer release.

Ill Manors- Research

Music Video:
Discusses the way in which the youth of today are often represented negatively by modern media (particularly those from a working or under class background).


Film:
Topic
The film focuses heavily on the struggles of working and underclass people in Central London.


Production company
BBC Films
Film London Microwave
Distributor
Revolver entertainment
Exibition

Status
Indie 
Integration 
Vertical Age Rating
18
Run time
121 minutes 
Release date
6th June 2012
Budget
100 Thousand GBP (140 Thousand USD)
Revenue
750 Thousand GBP (1 Million USD)


The Walt Disney Corporation

Assets
-Marvel inc





-Lucasfilm



-ESPN



-ABC



Production:
-Walt Disney Pictures



-Disneynature



Animation
-Walt Disney animation studios



-Disney Pixar



-Disney toon studios

Tuesday, 23 February 2016

Representation of ethnicity

Race
-Race is often under represented in media formats such as TV dramas.
-There is more diversity in media outlets such as sports and music.

Definitions:
Race- Concept of dividing people into groups based on physical characteristics and is usually a result of genetic ancestry.
Ethnicity- A population whom identify with each other around the basis of common culture and shared traditions.

Characters in TV dramas:
The 100:
Monty Green- 

Raven Reyes-

Thelonious Jaha-

The Walking Dead-

T-dog-

Tyreese-

Sasha-

Father Gabriel-

Glenn Rhee- Korean-American

Luther-
DCI John Luther-


Orphan Black-
Helena- Ukrainian-English


Delphine Cormier- French


Katja Obinger- German



How to get away with murder- 
Laurel Castillo- Latina


Professor Analise Keating- African-American


Teen Wolf
Scott McCall- Latino


Melissa McCall- Latina










Kira-



Hotel Babylon- Analysis
Sound:
-Dialect: Bro, Ganja, Booty, Blud (all phrases associated with black culture).

Camera:
-Over the shoulder shots are employed to show the audience the eye line of the characters.
-Close shots to clearly show the emotion of characters.

Editing:
-Jump cuts 
Mise en scene:
-Italian: overly flirtatious, kissing.
-Black: sex driven, enjoy partying with alcohol and drugs.
-European: promiscuous, sexual.
-British: tall, brutish.